Horvath, Bruna “Allbirds, once a buzzy shoe startup, pivots to AI” NBC News, 15 April 2026. https://www.nbcnews.com/tech/tech-news/allbirds-buzzy-shoe-startup-pivots-ai-rcna331943
This article is about how Allbirds, a shoe company, is changing its whole business to focus on AI. They are even changing their name to NewBird AI and investing about $50 million into AI technology. They plan to buy powerful computers (GPUs) and provide AI services because a lot of companies need more AI power right now. Because of this big change, their stock price went up a lot, even though the company has been struggling. Before this, Allbirds was not doing well; they closed stores and sold part of their brand.
The article also warns that this kind of sudden change can be risky. It gives an example of Long Island Iced Tea Corp, which tried to switch to crypto and failed badly. I liked this article because it shows how powerful AI is becoming and how even a shoe company is changing its whole business just to be part of AI. It also helped me understand that not every company succeeds when they switch to a new trend, so it made me think more critically about AI and business decisions.
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