Liu, Yan, and He Wang. “Who on Earth Is Using Generative AI?” World Development, vol. 199, 2026, article 107260. ScienceDirect, https://doi.org/10.1016/j.worlddev.2025.107260
This is a worldwide look at how individuals are adopting generative AI tools, using web traffic and Google Trends data to track real usage. The authors show that the most popular generative AI tools received nearly three billion visits per month by early 2024, with ChatGPT alone accounting for the majority of that traffic. Users tend to be younger, highly educated, and more likely male, often using these tools for productivity‑related tasks. The research offers one of the earliest large-scale insights into global patterns of generative AI adoption, revealing differences across regions and income levels.
Understanding who is actually using generative AI gives us a picture of how this technology is reshaping daily life and work worldwide. Lots of people talk about GenAI’s potential, but this research examines actual usage patterns over predictions. It’s meaningful that younger, educated users are early adopters. That tells us who’s benefiting right now, and who might be getting left out. The fact that low‑income countries show far less use shows that a digital divide is forming around access to these powerful tools. Knowing this helps policymakers, educators, and businesses think about how to make the benefits of AI more accessible.
