Writing, Rhetoric, and AI

Steven D. Krause | Winter 2026 | Eastern Michigan University

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Dashveenjit Kaur, “Agentic AI in Healthcare and Pharma Marketing Could Unlock $450B in Value by 2028”

“Agentic AI in Healthcare and Pharma Marketing Could Unlock $450B in Value by 2028.” Artificial Intelligence News, February 10, 2026, www.artificialintelligence-news.com/news/agentic-ai-healthcare-pharma-marketing-450b-value-2028/

Kaur explores the rise of “agentic AI” in healthcare and pharmaceutical marketing, and argues that autonomous AI systems could generate up to $450 billion in value by 2028. Kaur focuses on how agentic AI is different from traditional AI because it emphasized action instead of content creation. Using Industry research, Kaur proposes that agentic AI can transform commercial healthcare operations.

I think this article does a good job on differentiating agentic AI from other types. Then focusing on what AI could do in the commercial setting instead of the usual day-to-day operations that we might use it for.

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